Procurement Marketing: A Strategic Concept

By Udo Koppelmann

Book Overview

This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.

• Format: Paperback
• Language: English
• ISBN: 3642084133
• ISBN13: 9783642084133
• Release Date: December 2010
• Publisher: Springer
• Length: 184 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"