Processing Web Ads: The Effects of Animation and Arousing Content

By Yongkuk Chung

In this pioneering investigation, Yongkuk Chung measures the extent to which banner ad characteristics such as animation and pictorial representation impact traditional ad response measures such as... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1934043249
• ISBN13: 9781934043240
• Release Date: May 2007
• Publisher: Cambria Press
• Length: 132 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"