Proceedings of the 2000 Academy of Marketing Science (Ams) Annual Conference

Book Overview

Buyer Behavior in International Markets.- Advertising and Consumer Behavior.- Customer Delivery Systems: From Mom and Pop to the WWW.- Managing Marketing Relationships Within and Across Firms.- Globalization: A Marketing Management Perspective.- The Active Service Consumer.- Service on the Edge.- The Outcome of Value Creation: Satisfaction & Patronage.- Satisfaction, Patronage, and Profitability: Is There a Retailing Relationship?.- Adding Value to Marketing Through Integration.- Vulnerable and At-Risk Consumers.- Teaching Philosophies of Outstanding Teachers.- Integration: Where Does Marketing Fit?.- The Role of Information in Global Marketing.- Buyer Characteristics.- Marketing Alliances between Businesses and Nonprofits.- Globalization: Culture and Values.- Trends and Practices in the Government Environment.- Industrial Communications.- Understanding Evaluations in Ethical Decision Making.- Entrepreneurship, Innovation and Performance in Established Firms.- Globalization: Culture and the Media.- Marketing, Effectiveness, and the Integrated Curriculum.- Choice Models and Multivariate Methods.- Is Good Citizenship Good Business? Cognitive and Affective Dimensions of Buyer Behavior.- Electronic Commerce, Quality, and Public Policy.- Ethical Attitudes and Behaviors in Marketing Practices.- Marketing Across Cultures.- The Product and Price Components of Value.- Topic Tables: Marketing in the Millennium.- Marketing Mix Decisions in the Global Context.- Country Risks and Marketing Practices in the Global Context.- Measurement Issues in Service Marketing.- Building, Evaluating, and Benefiting from Corporate Citizenship and Codes of Ethics.- Entrepreneurship as it Relates to Networks, Alliances and Alternative Contexts.- Strategic Marketing Management.- Marketing Tools in Not-For-Profit Settings.- Latent Variable Interactions and IRT.- Country Risks and Marketing Practices in the Global Context (continued).- Discussant Comments.

• Format: Paperback
• Language: English
• ISBN: 3319385771
• ISBN13: 9783319385778
• Release Date: September 2016
• Publisher: Springer
• Length: 489 Pages
• Weight: 2.57 lbs.
• Dimensions: 1.1" x 8.3" x 11.0"