Problems and Development Perspectives of E-commerce in Bulgaria

By: Büger, Andrea

Master's Thesis from the year 2020 in the subject Business economics, grade: 1.5, language: English, abstract: This thesis explores the current state, challenges, and growth opportunities for e-commerce in Bulgaria within the context of both national and European markets. As digital technologies reshape commercial activities, e-commerce has emerged as a powerful channel for businesses, offering convenience to consumers and global reach for companies. This research examines the primary factors influencing the success of e-commerce, including its advantages over traditional commerce and the regulatory frameworks governing its operations, particularly in the context of European Union standards and Bulgaria's adoption of these regulations.

• Format: Paperback
• Language: English
• ISBN: 3389093923
• ISBN13: 9783389093924
• Release Date: November 2024
• Publisher: Grin Verlag
• Length: 30 Pages
• Weight: 0.11 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"