Private Label Marketing in the 1990s: The Evolution of Price Labels into Global Brands

By Philip Fitzell

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• Format: Hardcover
• Language: English
• ISBN: 0963292013
• ISBN13: 9780963292018
• Release Date: March 1992
• Publisher: Exclusive Brands Llc
• Length: 328 Pages
• Weight: 2.10 lbs.
• Dimensions: 10.5" x 1.0" x 7.3"

Customer Reviews

Business school bible

Comprehensive review of private label (store brands) industry and marketing. Only one of its kind.

Business school bible

Comprehensive review of private label (store brands) industry marketing. Only one of its kind.