Private Label Brands-Staying above Water-Madhya Pradesh

By Dr Shweta Choudhary

Today is a world of branding. Whenever a consumer has demand of a product, he has plethora of choices bulging readily to fall in his basket but when he goes for purchasing, he has some prerequisites in his mind regarding the product and accordingly he makes choice of the brand in the product category. Thus branding gives conception of set of benefits of the product to the consumers. These set of benefits can be both tangible such as product quality and price and intangible for example, confidence in organizational management systems, corporate social responsiveness, and trust. It is critical for the success of branding that the consumer recognizes the perceived "emotional" attributes as well as the tangible ones.Branding gives positioning to the product and consumers are able to decide that whether or not the specified brand will fulfill his desired norms or up to what extent the brand shall fulfill his requisites.

• Format: Paperback
• Language: English
• ISBN: 1312858834
• ISBN13: 9781312858831
• Release Date: January 2015
• Publisher: Lulu.com
• Length: 192 Pages
• Weight: 0.58 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"