Principles of Strategic Communication

By Jami Fullerton, Bobbi Kay Lewis, Derina Holtzhausen, et al.

Book Overview

This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.

• Format: Paperback
• Language: English
• ISBN: 1032626283
• ISBN13: 9781032626284
• Release Date: October 2025
• Publisher: Routledge
• Length: 360 Pages
• Weight: 1.46 lbs.
• Dimensions: 0.8" x 7.0" x 10.0"