Principles of Pricing: An Analytical Approach

By Lakshman Krishnamurthi and Rakesh V. Vohra

Book Overview

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking... This description may be from another edition of this product.

• Format: Electronics
• Language: English
• ISBN: 0511862555
• ISBN13: 9780511862557
• Release Date: January 1
• Publisher: Cambridge University Press