Principles of Microeconomics

By Robert H. Frank and Ben S. Bernanke

Book Overview

Authors Bob Frank, Ben Bernanke, and introducing Kate Antonovics from the University of California San Diego and Ori Heffetz from Cornell University, present a coherent short list of core principles in introductory economics and reinforce them by illustrating and applying each in numerous contexts. With engaging questions, explanations and exercises, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage students to become "economic naturalists: " people who employ basic economic principles to understand and explain what they observe in the world around them. Principles of Microeconomics, sixth edition, is thoroughly integrated with the adaptive digital tools available in McGraw-Hill's LearnSmart Advantage Suite, proven to increase student engagement and success in the course.

• Format: Paperback
• Language: English
• ISBN: 0073517852
• ISBN13: 9780073517858
• Release Date: February 2015
• Publisher: McGraw-Hill Education
• Length: 464 Pages
• Weight: 1.85 lbs.
• Dimensions: 10.8" x 0.6" x 8.6"
• Grade Range: Postsecondary

Customer Reviews

A Natural

This textbook is brilliant...The authors write concepts that take other authors thousands of words to explain in less than a paragraph...I have taught economics for seven years and thought I'd never buy another intro book again...This book is like a murder mystery that you can't put down...

i needed this book

i needed this book for class. its easy to read. incase you're self-daignosed ADD like me, there are comics on each page to keep you interested. the book is one of my fav's

Microeconomics is Fun Again

This book is great! Would give it a 100 stars if they had it. It breaks down all these economic concepts that you are having trouble with into simple, basic ideas that you can relate to. It uses clear, everyday examples and discusses everything in such a conversational sense, you won't even remember you are doing MicroEcon. So this may come across to some as the book being written for high schoolers ( I personally didn't feel that way and I am an MBA), but isn't the whole objective to understand the material in the most basic sense, so you can remember and apply it? I read every chapter and skipped none. I was privileged to be a student of Bob Frank and all I can say is, What an extraordinary talent! I am glad that I didn't place out of his class because I considered doing that in the beginning. I cried on the last day of class. I would HIGHLY recommend this book to anyone at any level taking an introductory Microecon class.