Principles of Mass Communications: Print Purchase Includes Free Online Access

Bys: Salem Press and Crelin, Joy

This volume introduces students to mass communication, a broad field that encompasses the communication of information to the public through a wide range of mass-media outlets, from print magazines and newspapers to interactive, multimedia-oriented websites and apps. The history of mass communication spans centuries, and changes within that field have often occurred alongside-and at times spurred on-social change, the rise and fall of industries, and shifts in the geopolitical landscape.

• Format: Hardcover
• Language: English
• ISBN: 1637007485
• ISBN13: 9781637007488
• Release Date: August 2024
• Publisher: Salem Press
• Length: 400 Pages
• Weight: 3.61 lbs.
• Dimensions: 1.7" x 8.0" x 10.3"