Principles of Marketing

By Diana Palmer and William A. Stull

This textbook provides a comprehensive overview of the marketing process and marketing strategies. Topics include international marketing, computers, ethics, and legal issues.

• Format: Hardcover
• Language: English
• ISBN: 0538604379
• ISBN13: 9780538604376
• Release Date: March 1990
• Publisher: South-Western Educational Pub
• Length: 408 Pages
• Weight: 1.85 lbs.
• Dimensions: 9.8" x 0.8" x 7.8"
• Grade Range: Grades 9 to 12

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