Principles of Marketing

By Frances Brassington, Stephen Pettitt, Frances Brassington & Stephen Pettitt

Book Overview

Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students - leading them painlessly through their course from basic principles such as 'what... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0273644440
• ISBN13: 9780273644446
• Release Date: January 1999
• Publisher: Ft Pr
• Length: 1079 Pages
• Weight: 4.47 lbs.
• Dimensions: 10.4" x 1.9" x 7.6"