Principles of Marketing

by Barry Berman and Joel R. Evans

Covering the core topics of marketing, this study integrates coverage of international, ethical and societal issues with computer exercises and a computerized study guide. Customer service, database... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0023343400
• ISBN13: 9780023343407
• Release Date: January 1988
• Publisher: MacMillan Publishing Company
• Length: 585 Pages
• Weight: 3.15 lbs.