Principles of Marketing

By: Yeboah, Asiamah

Principles of Marketing: Practical Approach is designed to provide a comprehensive understanding of the fundamental concepts, strategies, and practices that drive marketing in the contemporary business environment. It takes an emerging market perspective and serves as a practical guide to understanding and applying marketing principles in a competitive landscape. I hope it provides a solid foundation for success in the ever-evolving world of marketing.

• Format: Paperback
• Language: English
• ISBN: 6208438403
• ISBN13: 9786208438401
• Release Date: March 2025
• Publisher: LAP Lambert Academic Publishing
• Length: 156 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"