Principles of Marketing (Instructor's Review Copy)

By Philip Kotler

Book Overview

Gives students an overview of each chapter, summarizes the major topics and concepts, and strengthens understanding through situational exercises involving cases, chapter highlights and quizzes. This... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0136080723
• ISBN13: 9780136080725
• Release Date: January 2010
• Publisher: Ingram
• Weight: 1.58 lbs.
• Dimensions: 1.3" x 8.5" x 11.0"