Principles of Marketing

By: Thompson, Jaden

Marketing as a field is the fastest growing profession in the world and a most important one too. It includes the art of selling, creating and managing a brand or a product. The aim of this text is to give helpful insights about this vast field to the readers. It is designed in a way that it provides deep knowledge about the crucial factors affecting marketing and its most unique techniques. It is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of marketing. As this field is emerging at a rapid pace, the contents of this textbook will help the readers understand the modern concepts and applications of the subject.

• Format: Hardcover
• Language: English
• ISBN: 1635490022
• ISBN13: 9781635490022
• Release Date: April 2017
• Publisher: Larsen & Keller education
• Length: 325 Pages
• Weight: 2.14 lbs.
• Dimensions: 0.8" x 8.0" x 10.9"