Principles of Marketing

Marketing is a rapidly evolving field that has moved beyond the conventional sense of promotion and selling of products or rendering of services. It has emerged as a specialized managerial science... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1682852709
• ISBN13: 9781682852705
• Release Date: May 2016
• Publisher: Willford Press
• Length: 274 Pages
• Weight: 2.05 lbs.
• Dimensions: 0.7" x 8.5" x 11.0"