Principles of Marketing for a Digital Age

By Tracy L Tuten

Book Overview

Fully updated, the Third Edition of this award-winning essential guide to marketing brings you:

Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour New and updated Sustainability Spotlight boxes, which align with the UN's Principles for Responsible Management Education (PRME) initiative Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategies

Instructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.

• Format: Paperback
• Language: English
• ISBN: 1036201090
• ISBN13: 9781036201098
• Release Date: December 2025
• Publisher: Sage Publications Ltd
• Length: 496 Pages
• Weight: 1.94 lbs.
• Dimensions: 1.0" x 7.4" x 9.7"