Principles of Marketing for a Digital Age (Second Edition)

By Tracy L. Tuten

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

• Format: Hardcover
• Language: English
• ISBN: 1529779804
• ISBN13: 9781529779806
• Release Date: January 2023
• Publisher: Sage Publications Ltd
• Length: 496 Pages
• Weight: 2.68 lbs.
• Dimensions: 1.1" x 7.4" x 9.7"