Principles of Marketing (B&w)

by Mary Anne Raymond, Camille Passler Schuster, John F. Tanner

Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0982361823
• ISBN13: 9780982361825
• Release Date: January 2010
• Publisher: Ingram
• Length: 294 Pages
• Weight: 1.85 lbs.
• Dimensions: 1.3" x 8.5" x 11.0"