Principles of Marketing: A Handbook for Student Reference

By Dr Madhusmita Choudhury

Principles of Marketing- A Handbook for Student Reference is a collection of basic key concepts of Marketing in less than 100 pages. The Learner may find content in less words with example and list of handson assignment to practice and enhance the learning.

• Format: Paperback
• Language: English
• ISBN: 9356203296
• ISBN13: 9789356203297
• Release Date: December 2023
• Publisher: Raja Rammohun Roy National Agency for ISBN
• Length: 98 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 5.5" x 8.5"