Principles of Marketing (19th Edition) RENTAL EDITION

By Sridhar Balasubramanian, Philip Kotler, Gary Armstrong

"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

• Format: Hardcover
• Language: English
• ISBN: 0137864892
• ISBN13: 9780137864898
• Release Date: January 2023
• Publisher: Pearson Inc.
• Length: 744 Pages
• Weight: 4.15 lbs.
• Dimensions: 1.2" x 8.9" x 11.1"