Principles of Marketing

By Philip Kotler, Gary M. Armstrong, Phillip Kotler

Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0132167204
• ISBN13: 9780132167208
• Release Date: January 2011
• Publisher: Pearson College Div
• Length: 250 Pages
• Weight: 1.20 lbs.
• Dimensions: 11.0" x 0.8" x 9.0"