Principles of International Marketing

By Julia Spencer

Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.

• Format: Paperback
• Language: English
• ISBN: 0631192514
• ISBN13: 9780631192510
• Release Date: July 1994
• Publisher: Wiley-Blackwell
• Length: 208 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"