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Principles of Integrated Marketing Communications 1107649188 Book Cover

Principles of Integrated Marketing Communications

Edition Details
Format:Paperback
Language:English
ISBN:1107649188
Format: Paperback
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Principles of Integrated Marketing Communications 1107415195 Book Cover

Principles of Integrated Marketing Communications

Edition Description

Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques. It equips readers with the knowledge to develop sophisticated marketing campaigns for contemporary business environments...

Edition Details
Format:Printed Access Code
Language:English
ISBN:1107415195
Format: Printed Access Code
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