Primal Marketing: Evolutionary Secrets for Higher-Impact Marketing Strategies

By Sarah Hong Xiao and Michael Nicholson

Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies. The book bridges theory and application.

• Format: Paperback
• Language: English
• ISBN: 1041149050
• ISBN13: 9781041149057
• Release Date: July 2026
• Publisher: Routledge
• Length: 194 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"