Foundations of Marketing (Available Titles CourseMate)

By William M. Pride and O.C. Ferrell

Book Overview

Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Fourth Edition includes new advertisements, photos, and screen shots throughout the text; activities contributing to a larger semester goal to create a marketing plan; boxed features highlighting text themes; and Opening Vignettes that feature engaging companies intended to spark student interest.

• Format: Paperback
• Language: English
• ISBN: 1439039445
• ISBN13: 9781439039441
• Release Date: January 2010
• Publisher: Cengage Learning
• Length: 544 Pages
• Weight: 2.42 lbs.
• Dimensions: 10.5" x 0.5" x 8.3"

Customer Reviews

Good Marketing book.

My class MKT300, we have to read the actual book, it is an easy read, and I am getting alot out of it. (even for an accounting major)

Quickly shipped, good condition

This book was in good condition, and it was shipped in time for my class (and for me to read the first couple chapters). Wonderful doing business with this seller.

Great book

I received the book Foundations of Marketing in good timing and the condition was as stated in the ad. I would buy books from them again.

Good service

The book is in excellent condition. My only complaint is that it is an instructor's copy that prevents me from selling it back to any local bookstores...apparently someone cannot read b/c it says in big, obvious lettering "DO NOT SALE" all over the front and back cover. But again, the book is in great condition and was delivered promptly.

High Quality

The book is very easy to read and comes with a lot of great examples from the real world.