Foundations of Marketing

By William M. Pride and O.C. Ferrell

Book Overview

Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students of all backgrounds -- Pride/Ferrells FOUNDATIONS OF MARKETING. The seventh edition's extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate with students who are striving for success in today's fast-paced, evolving business world. Photos, screenshots, advertisements, and real-world examples make concepts meaningful for students.

• Format: Paperback
• Language: English
• ISBN: 0357033760
• ISBN13: 9780357033760
• Release Date: July 2018
• Publisher: Cengage Learning
• Length: 543 Pages
• Weight: 0.05 lbs.

Customer Reviews

Good Marketing book.

My class MKT300, we have to read the actual book, it is an easy read, and I am getting alot out of it. (even for an accounting major)

Quickly shipped, good condition

This book was in good condition, and it was shipped in time for my class (and for me to read the first couple chapters). Wonderful doing business with this seller.

Great book

I received the book Foundations of Marketing in good timing and the condition was as stated in the ad. I would buy books from them again.

Good service

The book is in excellent condition. My only complaint is that it is an instructor's copy that prevents me from selling it back to any local bookstores...apparently someone cannot read b/c it says in big, obvious lettering "DO NOT SALE" all over the front and back cover. But again, the book is in great condition and was delivered promptly.

High Quality

The book is very easy to read and comes with a lot of great examples from the real world.