Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures

By Tim J. Smith

Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0538480882
• ISBN13: 9780538480888
• Release Date: January 2011
• Publisher: Cengage Learning
• Length: 344 Pages
• Weight: 1.82 lbs.
• Dimensions: 0.7" x 8.0" x 10.1"