Pricing Strategies: A Marketing Approach

By Robert M. Schindler

Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.

• Format: Hardcover
• Language: English
• ISBN: 1412964741
• ISBN13: 9781412964746
• Release Date: October 2011
• Publisher: Sage Publications, Inc
• Length: 416 Pages
• Weight: 1.88 lbs.
• Dimensions: 1.0" x 7.4" x 9.2"