Pricing Photography: The Complete Guide to Assignment & Stock Prices

by David MacTavish and Michal Heron

Book Overview

This trade reference tool seeks to provide photographers of all genres with time-tested information about how to research a price, identify pricing factors, and negotiate fair deals. With 50 pages of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1581152078
• ISBN13: 9781581152074
• Release Date: January 2002
• Publisher: Skyhorse Publishing
• Length: 160 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.4" x 10.9" x 8.3"

Customer Reviews

great resource

This book was invaluable in the pricing process. It includes guides that most other books of this kind do not. For example, guides for how to calculate your annual overhead in order to take it into account with the pricing of every job. Great book, and I'm sure it will come in handy when it comes to pricing stock images.

great book

The only book you may ever need in general stock & assignment photography pricing. This is my conclusion after buying several books. Other books discuss the business but left the pricing. So this topic become "mysterious" for most photographers starting their business. Well thought and the authors are not afraid explaining their ideas in details. Very useful and serves as reference whenever you need it. For specific subject combine with other book. E.g for nature photography business, combine this book with John Shaw's Nature Photography Business.

Gold mine of information

I'm a professional photographer so I have experience in pricing, but until I read this book I didn't realize how much more there was to learn. I have picked up a lot of subtleties in negotiating techniques which has given me increased confidence in dealing with clients. Another plus for me was the language rights section. By using the careful, precise language when writing an invoice I am now avoiding some pitfalls in the permissions I grant to clients. The pricing charts are a great reference so I can see where my rates fall in comparison to the national average. Sometimes I even show the price charts to my clients so they can see what a good deal I'm giving them! The book is a gold mine of information -- all spelled out in photographer-friendly language.

Practical Pricing

"Pricing Photography" is the perfect book to take the mystery out of charging for your photo assignments and stock sales. As a staff photographer for a university, I know my photography techniques. However, I have been wanting to branch out into some commercial jobs without being sure how to handle the business and pricing aspects. This book opened my eyes.The tips on negotiating really remove the intimidation of talking money with a client. The price charts are helpful, but it's the advice that makes the book such a boon for me -- it is friendly, practical and usable.

A Bible!

This is a must-have for those trying to start or run a photography business. Tells you how, not just what, to charge. Gives you words to use when negotiating assignments and stock sales. I wish more photographers would use this book. I also recommend it to my clients.