Pricing (Marketing Science Institute (MSI) Relevant Knowledge Series)

By Russell S. Winer

Book Overview

Offers an overview of pricing research: measurement and scaling issues, behavioral response to price, pricing tactics, empirical research, game-theoretic models, pricing on the Internet, and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0965711463
• ISBN13: 9780965711463
• Release Date: December 2005
• Publisher: Marketing Science Institute
• Length: 82 Pages
• Weight: 0.15 lbs.