
Explore the transformative insights of pricing with Pricing Management and Practice by Kent B. Monroe, a cornerstone in the Legend in Marketing series. This volume goes beyond theoretical frameworks to provide actionable strategies for pricing decisions that drive profitability...

Explore the transformative insights of pricing with Pricing Management and Practice by Kent B. Monroe, a cornerstone in the Legend in Marketing series. This volume goes beyond theoretical frameworks to provide actionable strategies for pricing decisions that drive profitability...