Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)

By Kent B. Monroe

Book Overview

Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.

• Format: Hardcover
• Language: English
• ISBN: 0070427828
• ISBN13: 9780070427822
• Release Date: January 1990
• Publisher: McGraw-Hill College
• Length: 528 Pages
• Weight: 1.80 lbs.
• Dimensions: 9.5" x 1.0" x 6.5"