Pricing Intelligence: How To Drive Profits by Understanding Customers

By Dr. Frank Buckler

"A pricing book for managers who read too many pricing
books"

If you agree to some of those statements, you will be surprised
in this book: "Pricing strategy is the most critical task""Customers won't tell you what they want to pay""Use of Expert Judgement in pricing is mostly good enough""Proper price range can be found solely from empirical data or survey"
There is a simple reason why pricing practices mostly do not
meet expectations: The insights that inform them.

• Format: Paperback
• Language: English
• ISBN: B0BVT72LDY
• ISBN13: 9798376771235
• Release Date: February 2023
• Publisher: Independently Published
• Length: 196 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"