
The theme of this book is simple. The price - the number someone puts on a product to help consumers decide to buy that product - comes from data. Specifically, itcomes from statistically modeling the data. This book gives the reader the statistical modeling...

The theme of this book is simple. The price, the number someone puts on a product to help consumers decide to buy that product, comes from data. Specifically, it comes from statistically modeling the data. This book gives the reader the statistical modeling tools needed...