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Pricing: A Guide to Pricing Decisions
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Pricing: A Guide to Pricing Decisions 3110998335 Book Cover

Pricing: A Guide to Pricing Decisions

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Edition Description

This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers' willingness to pay for these benefits, and on how psychology affects customers' perception of prices in a market. This strategic view on pricing gives the reader...

Edition Details
Format:Paperback
Language:English
ISBN:3110998335
Format: Paperback
Condition:
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Save $10.47!
List Price: $38.99
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