WHEN THE COST OF DOING BUSINESS IS BLOOD, ONE MAN MUST SAVE WHAT'S LEFT OF HIS FAMILY FROM PAYING THE PRICE...
In a future wrought by traumatic events, the people of the UK come to rely on retailer Yellowstone for their every need. The futuristic company is a newcomer to the country but it's technologically-advanced ways pamper a weary populace with convenience - at a price - and the convenience soon becomes a necessity.
Danny Price is one of a lost generation who seems to be going nowhere in this harsh future - after losing most of his family, he moves in with his last remaining relative, his grandmother, who has her own secrets to keep.
Others are wary that Yellowstone's ambition can't be controlled by the bounds of laws and morals. Their companies scrabble to secure their stake.
When Danny interviews at Yellowstone, he realises the sacrifice he needs to make is too great - but he doesn't realise that Yellowstone know all about him and the danger to their hegemony he poses without even knowing it.
When the battle in the boardroom spills over to a hostile takeover of every town and city in the country, Danny is the one man who stands to fight the Price War against all the odds...
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