Price War: Surviving the Competition

By EDIDIONG AKPAN

Price War: Surviving the Competition is a practical guide for business leaders, entrepreneurs, sales professionals, managers, and business owners seeking to thrive in highly competitive markets without sacrificing long-term profitability.

Drawing from real-life experiences in the fast-moving consumer goods (FMCG) industry and supported by lessons from businesses across different sectors, Edidiong Akpan explores the realities of price wars, how they begin, why they escalate, and the devastating impact they can have on companies, employees, customers, and entire industries.

Rather than encouraging businesses to simply cut prices to win customers, the book reveals why competing on price alone is often a losing strategy. It provides readers with proven frameworks for understanding competitors, building customer loyalty, reducing operational costs, communicating value effectively, and creating sustainable competitive advantages that go beyond discounts.

Through engaging stories, practical examples, and strategic insights, Price War: Surviving the Competition equips readers to:

Understand the psychology and economics behind price wars.Identify the warning signs before a price war begins.Develop pricing strategies that protect both market share and profitability.Build customer loyalty that extends beyond price.Strengthen operational efficiency and competitive positioning.Respond strategically to aggressive competitors without destroying business value.Know when to fight, when to adapt, and when to exit a price war.

Whether you're leading a multinational corporation, managing a growing business, or launching a startup in an increasingly competitive marketplace, this book offers practical tools for making smarter strategic decisions and achieving sustainable growth.

More than just a book about pricing, Price War: Surviving the Competition is a guide to building resilient businesses that compete with intelligence, create lasting value, and succeed in markets where survival depends not on being the cheapest, but on being the smartest.

• Format: Paperback
• Language: English
• ISBN: B0H956L8J9
• ISBN13: 9798187437184
• Release Date: July 2026
• Publisher: Independently Published
• Length: 46 Pages
• Weight: 0.22 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"