Price Sensitivity for Electronic Entertainment: Determinants and Consequences

By Gunnar Clausen

This study presents a comprehensive behavioral model for the determinants and consequences of price sensitivity in the domain of electronic entertainment. Survey data was collected in the fields of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1581122721
• ISBN13: 9781581122725
• Release Date: May 2005
• Publisher: Dissertation.com
• Length: 300 Pages
• Weight: 1.19 lbs.
• Dimensions: 0.6" x 7.4" x 9.7"