Price Points and Thresholds in Retail Food Demand

By Leigh Maynard, Venkat Veeramani, Leigh Maynard

Retailers are constantly forced to make strategic decisions regarding the frequency and magnitude of price and quantity discounts. Demand studies have established that consumer response to food retail... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639084454
• ISBN13: 9783639084450
• Release Date: September 2008
• Publisher: VDM Verlag Dr. Mueller E.K.
• Length: 84 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"