Press Start: Using Gamification to Power-Up Your Marketing

by Daniel Griffin and Albert van der Meer

Press Start examines the benefits and uses of gamification, in order for businesses of any size and sector to create engaging and effective marketing campaigns.

With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide.

The "addictions" and "highs" of Candy Crush...

• Format: Paperback
• Language: English
• ISBN: 1472970519
• ISBN13: 9781472970510
• Release Date: February 2020
• Publisher: Bloomsbury Business
• Length: 288 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.9" x 6.0" x 9.1"