//rhetor.dixit// Understanding ad texts' rhetorical structure for differential figurative advantage

By George Rossolatos

This book was put together over the course of the past three years and is the outcome of the author's publications in the multimodal advertising rhetoric research field and projects that were... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1492259691
• ISBN13: 9781492259695
• Release Date: August 2013
• Publisher: Createspace Independent Publishing Platform
• Length: 190 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.5" x 8.5" x 11.0"