Press Here: How to Develop Good Relationships With Journalists and Achieve Positive Editorial Publicity

By Annie Gurton

A guide to working with journalists to achieve free editorial publicity for your product or service. This revised second edition includes a section on computer aided PR which explains how to use the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273653849
• ISBN13: 9780273653844
• Release Date: January 2001
• Publisher: Ft Pr
• Length: 349 Pages
• Weight: 1.50 lbs.
• Dimensions: 9.0" x 1.0" x 6.0"