Presidential Polls and the News Media

by Paul J. Lavrakas, Peter V Miller, Michael Traugott

Most news media are "data rich but analysis poor" when it comes to election polling. Since election polls clearly have the power to influence campaigns and election post-mortems, it is important that "spin" not take precedence over significance in the reporting of poll results. In this volume, experts in the media and in academe challenge the conventional approaches that most news media take in their poll-based campaign coverage. The book reports...

• Format: Paperback
• Language: English
• ISBN: 0367299682
• ISBN13: 9780367299682
• Release Date: May 2024
• Publisher: Routledge
• Length: 296 Pages