Preserving the Press: How Daily Newspapers Mobilized to Keep Their Readers

by Leo Bogart

The Newspaper Readership Project (1977-1983) was an unprecedented cooperative attempt by the American newspaper industry to halt the downward trend in readership and circulation. The Project had an enormous impact on American newspapers; it spurred such changes in their content as special sections and new graphics, and led to important innovations in distribution and promotion. Leo Bogart was a central figure in the conception and execution of...

• Format: Hardcover
• Language: English
• ISBN: 0231072627
• ISBN13: 9780231072625
• Release Date: July 1991
• Publisher: Columbia University Press
• Length: 327 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.2" x 6.4" x 9.3"