Presentations for Decision Makers

By Marya W. Holcombe, Marya W.; Stein Holcombe, Judith K. Stein

Book Overview

Presentations for Decision Makers Third Edition Marya W. Holcombe Judith K. Stein "Every time you open your mouth, you are selling-yourself, ideas, or a product. And every time you are selling, you are making a presentation." So begins this comprehensive guide on developing and delivering presentations in today's global business environment. Presentations for Decision Makers provides a practical system for developing strong persuasive content to get buy-in from decision makers as well as clear guidelines for creating visual support-both of which made the first two editions so popular. This new edition has been expanded and revised to address the roles played by emerging technologies, heightened expectations, and increasing global communications in business presentations today. Presentations for Decision Makers shows you how to use new technology to your advantage, provides guidelines for learning about different cultural mores you may encounter, and considers how to recognize and relate to people with differences in thinking styles in a meeting. It addresses each step in the process, from planning the presentation through creating visuals, rehearsing, preparing for questions, and managing participation in formal, informal, and video conference settings. You will come away with clear, effective strategies for getting your message across. Features new to the 3rd Edition are: Tips for making the most of new presentation technologies How-to information on presenting to an international audience Checklists to gauge the effectiveness of your presentation A companion disk containing templates for computer-generated presentations Topics include: Focusing on the audience Criteria for solving the problem and conveying the message Building a logical structure Designing the presentation Creating compelling visual aids Setting the stage Rehearsing and delivering the presentation Managing audience participation Persuading people in informal meetings, negotiations, and one-on-one Speaking in public Videoconferencing Presenting globally No matter what your role in business, if your job involves communicating with others, you'll find a wealth of practical, usable advice in Presentations for Decision Makers.

• Format: Hardcover
• Language: English
• ISBN: 0442002289
• ISBN13: 9780442002282
• Release Date: January 1990
• Publisher: Van Nostrand Reinhold
• Length: 222 Pages
• Weight: 2.45 lbs.
• Dimensions: 9.3" x 6.5" x 0.8"

Customer Reviews

Decision Makers

I think it is a great book when you want to sell it to high level , it will be useful, espcially for sales