By taking a step by step, structured approach towards business planning, Roger explains in simple language how to write a business plan. He actually takes the point of view that the business plan is not only meant for drawing the attention and convincing possible investors to part with their dollars by putting it into your venture, he takes one through the proccess of planning the business for success. Working, note - not reading, through the book will teach you and focus you as the aspirant venturer, to plan your business. One learns the value of the phrase "failing to plan, is planning to fail. This book is a real neccesity for anyone seeing a future in his / her own business.
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