Price Management: Strategy, Analysis, Decision, Implementation

by Martin Fassnacht and Hermann Simon

In this book, the world's foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice.

Going beyond the traditional constraints of "price theory" and "price policy," the authors coined the term "price management"...

• Format: Hardcover
• Language: English
• ISBN: 3319994557
• ISBN13: 9783319994550
• Release Date: December 2018
• Publisher: Springer
• Length: 558 Pages
• Weight: 2.15 lbs.
• Dimensions: 1.3" x 6.1" x 9.2"