Predictive Analytics and Generative AI for Data-Driven Marketing Strategies

Bys: K, Hemachandran, Choudhury, Debdutta, Rodriguez, Raul Villamarin, et al.

Book Overview

The book provides an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions.

• Format: Paperback
• Language: English
• ISBN: 1032751320
• ISBN13: 9781032751320
• Release Date: July 2026
• Publisher: CRC Press
• Length: 276 Pages
• Weight: 0.91 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"